About Us

YOKU is a collection of sustainable personal care essentials for everyday life.

Thoughtfully curated with pure intention, we aim to provide exceptional products that work in harmony with people and planet.

Inspired by personal values and a deep respect for sustainability and the environment, YOKU was founded by Fran to focus on ethical and responsible sourcing, while celebrating the purity and efficiency of natural ingredients.

For too long, the world of personal care has been defined by suspect chemicals and exaggerated promises. YOKU sets out to challenge this industry by going back to basics. Working from the ground up, we plan to build a range of beautifully designed, premium products with the highest quality ingredients – ensuring that they never come at Earth’s expense. Staying true to our philosophy of simplicity and transparency, YOKU intends to remain uncompromising in its mission to offer an all-round better alternative to your daily routine.

YOKU - Fran profile picture - About Us
“Our mission is to connect people to the planet through an uncompromised range of quality products, all thoughtfully crafted to nurture a purpose-driven way of living that works in harmony with nature, not against it.”

Fran,  Founder of YOKU.

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Philosophy

A personal care routine that is more conscious of people and planet.

  • Our philosophy is not to add anything to our products to make them stand out; instead we pare them back and distil each formula down to the most essential, natural & active ingredients.
  • Our personal care products are designed to be planet friendly by reducing the amount of single-use plastic – we hope this small step helps fight the climate crisis.
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Our Products & Ingredients

Our products are created using methods that respect both people & planet. Made up of simple, quality essentials, they are conscientiously designed and ethically made. We take a minimalist approach with our ingredients, so our formulas are simple, considered and effective. We’re advocates for transparency and traceability, working carefully with local distributors to responsibly source our ingredients and ensure you’ll always know exactly where they’ve come from.

All our raw plant-based ingredients are 100% natural, vegan, chemical and cruelty-free. There are no palm oils, phthalates, sulfates, silicone, parabens or animal by-products.

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Our Packaging

At every step of the production process, we use recyclable materials and sustainable transport methods. We designed our packaging to a simple brief: to be minimal, efficient and kind to the planet. Every product and package you order from YOKU is recyclable and reusable. As part of ongoing efforts to reduce our environmental impact and footprint, we also pledge to offset our carbon through planting trees. We will consistently do our best to leave no trace of our products or brand on the environment.

Sustainability

Carbon emissions are now the reality for all businesses, ethically oriented or not, and this is no different for us. At YOKU, our CO2 emissions are a result of our supply-chain, production, office space and the fulfilment of our products to our customers. Whilst aiming to help eliminate one crisis, we pledge that we will also achieve a net zero carbon footprint in our first year of trading and maintain this moving forward. We plan to do this by investing in strategic carbon offsetting and forest preservation projects.

Featured Collection

  • Iris Hantverk Pumice Stone

    £8.00

  • YOKU Safety Razor in Blue Clay

    £22.00

  • SOLD OUT
    Grace and Green - Iris Hantverk - Travel Nail Brush 1

    Iris Hantverk Travel Nail Brush

    £11.00

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Latest

In the US alone, an estimated 2 billion razors make their way to landfill each year - they’re a complex mix of metals, plastics, rubber and other materials that can’t be recycled. ‼️ Switching to a safety razor will have a tangible impact on your waste footprint (think of the packaging used for disposables, too) and is also notably cost-effective. Join the YOKU family today and cut back on your waste - Link in the bio. 🌿♻️⠀
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#weareyoku #naturalskincare #safetyrazor #handmade #essentialoils #naturalsoap #smallbusiness #smallbatch #organicskincare #slowliving #veganskincare #unisexskincare #sustainableliving
YOKU sets out to challenge this industry by going back to basics. Our premium products are beautifully designed with the highest quality ingredients - ensuring that they never come at Earth’s expense. 🌎⠀
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#wearoku #naturalskincare #safetyrazor #handmade #essentialoils #naturalsoap #smallbusiness #smallbatch #organicskincare #slowliving #veganskincare #unisexskincare #sustainableliving
Our soaps are made using an artisanal method called cold-pressing, which helps retain more glycerin. This improves moisturising qualities and moderates pH - meaning it’s calming for sensitive skin, while still entirely natural. 💛🌱⠀
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#weareyoku #naturalskincare #handmade #essentialoils #naturalsoap #smallbusiness #smallbatch #organicskincare #slowliving #veganskincare #unisexskincare #sustainableliving
We’re excited to announce we are launching a new product very soon! Here’s a sneak peek - can you guess what it is? ✨⠀
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#weareyoku #naturalskincare #handmade #essentialoils #smallbusiness #smallbatch #organicskincare #slowliving #veganskincare #unisexskincare #sustainableliving
Experience the closest, most luxurious shave of your life with our YOKU Safety Razor. 🌱🪒 The razor and its packaging is entirely plastic free and recyclable! ⠀
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#weareyoku #naturalskincare #handmade #safetyrazor #smallbusiness #smallbatch #organicskincare #slowliving #veganskincare #unisexskincare #sustainableliving
We’ve combined all-natural ingredients and essential oils to create a luxurious and reviving face & body bar, without any single-use plastic waste. 🌿 Get yours on our website - link in the bio. ⠀
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#weareyoku #naturalskincare #handmade #essentialoils #naturalsoap #smallbusiness #smallbatch #organicskincare #slowliving #veganskincare #unisexskincare #sustainableliving
Forever inspired by our beautiful Earth 💚🌳 Image via Unsplash. 

#inspiration #nature #organic #sustainable #slowliving #greenliving
It is Plastic Free Beauty Day! 🌍 ⠀
Statistics report that 120 billion units of packaging are produced every year by the global cosmetics industry. If we don’t take action, we’ll have more plastic in our oceans than fish by 2050. Choosing products that are refillable, reusable or biodegradable is the best way to reduce our waste, as recycling alone - while a step in the right direction - simply isn’t enough anymore. Every product and package you order from YOKU is recyclable and reusable. ♻️ At every step of the production process, we use recyclable materials and sustainable transport methods, as part of ongoing efforts to reduce our environmental impact and footprint. 👣🌱⠀
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#plasticfreebeautyday #weareyoku #naturalskincare #safetyrazor #handmade #essentialoils #naturalsoap #smallbusiness #smallbatch #organicskincare #slowliving #veganskincare #unisexskincare #sustainableliving
Did you know you can save 10% by ordering through our subscription service? ✨🌿 You can choose to have your items delivered monthly, quarterly, or every 6 months. Your chosen products will be automatically delivered on schedule, and you can modify or cancel your subscription anytime. ⠀
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#weareyoku #naturalskincare #safetyrazor #handmade #essentialoils #naturalsoap #smallbusiness #smallbatch #organicskincare #slowliving #veganskincare #unisexskincare #sustainableliving
Our entire soap collection is made using responsibly sourced all-natural ingredients, making them vegan, chemical and cruelty-free. There are no palm oils, phthalates, sulfates, silicone, parabens or animal by-products. Choose yours today by visiting our site - link in the bio. 🍋🌺🌿⠀
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#weareyoku #naturalskincare #handmade #essentialoils #naturalsoap #smallbusiness #smallbatch #organicskincare #slowliving #veganskincare #unisexskincare #sustainableliving
The perfect alternative to disposable razors. Easy to use with a heavy handle, our razors will help you get the shave you want whilst taking care of the planet. 🌱

#weareyoku #naturalskincare #handmade #safetyrazor #smallbusiness #smallbatch #organicskincare #slowliving #veganskincare #unisexskincare #sustainableliving
Golden light ✨ by @thuyngn 
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#inspiration #slowliving #weareyoku #naturalskincare #handmade #smallbusiness #smallbatch #organicskincare #sustainableliving
@sophiehellyer using our Oat Razor and Lavender Patchouli bar post cold-water dip ✨💧

#wearoku #naturalskincare #safetyrazor #handmade #essentialoils #naturalsoap #smallbusiness #smallbatch #organicskincare #slowliving #veganskincare #unisexskincare #sustainableliving
“A return to simpler methods reminded us of what we needed from our care products in the first place.” 🧼 Click the link in our bio to read our blog post on why the humble bar of soap is having a revival. 🙌🏼

#weareyoku #naturalskincare #handmade #essentialoils #naturalsoap #smallbusiness #smallbatch #organicskincare #slowliving #veganskincare #unisexskincare #sustainableliving
“I am so obsessed with this razor! I was nervous to transition to a safety razor but I followed the instructions and it’s super simple. I now have the best shave I have ever had. Would 100% recommend the switch.” 🤍

#weareyoku #naturalskincare #handmade #safetyrazor #smallbusiness #smallbatch #organicskincare #slowliving #veganskincare #unisexskincare #sustainableliving
Inspiration via @totem.ore 🌱🌑

#weareyoku #naturalskincare #safetyrazor #smallbusiness #smallbatch #organicskincare #slowliving #veganskincare #unisexskincare #sustainableliving
A lovely 5 star review from a customer ✨ “Beautiful personal care products that make it so easy to live that little bit more sustainably. I love the attention to detail - environmentally friendly & ethical from the product to the packaging.” 

#weareyoku #naturalskincare #handmade #essentialoils #naturalsoap #smallbusiness #smallbatch #organicskincare #slowliving #veganskincare #unisexskincare #sustainableliving
The YOKU razor is built for an improved and beautifully clean shaving experience. Made from the highest quality chrome, it is plastic free, easy to use and engineered to last a lifetime. 🍃🌏

#weareyoku #naturalskincare #handmade #safetyrazor #smallbusiness #smallbatch #organicskincare #slowliving #veganskincare #unisexskincare #sustainableliving
Our safety razors come with two recyclable blades, so you can use your razor straight away once you receive it. 🙌🏼🛁⠀
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#weareyoku #naturalskincare #handmade #safetyrazor #smallbusiness #smallbatch #organicskincare #slowliving #veganskincare #unisexskincare #sustainableliving