About us

 

YOKU is a collection of sustainable personal care essentials for everyday life. Thoughtfully curated with pure intention, we aim to provide exceptional products that work in harmony with people and planet.

Inspired by personal values and a deep respect for sustainability and the environment, YOKU was founded by Fran to focus on ethical and responsible sourcing while celebrating the purity and efficiency of natural ingredients. 

“Our mission is to connect people to the planet through an uncompromised range of quality products, all thoughtfully crafted to nurture a purpose-driven way of living that works in harmony with nature, not against it.” Fran, Founder.  

For too long, the world of personal care has been defined by suspect chemicals and exaggerated promises. YOKU sets out to challenge this industry by going back to basics. Working from the ground up, we plan to build a range of beautifully designed, premium products with the highest quality ingredients - ensuring that they never come at earth’s expense. Staying true to our philosophy of simplicity and transparency, YOKU intends to remain uncompromising in its mission to offer  an all-round better alternative to your daily routine.   



PHILOSOPHY 

A personal care routine that is more conscious of people and planet.

  • Our philosophy is not to add anything to our products to make them stand out; instead we pare them back and distil each formula down to the most-essential, natural & active ingredients.
  • Our  personal care products that are designed to be planet friendly by reducing the amount of single use plastic - we hope this small step helps fight the climate crisis. 

 

 

OUR PRODUCTS & INGREDIENTS

Our products are created using methods that respect both people & planet. Made up of simple, quality essentials, they are conscientiously designed and ethically made. We take a minimalist approach with our ingredients, so our formulas are simple, considered and effective. We're advocates for transparency and traceability, working carefully with local distributors to responsibly source our ingredients and ensure you’ll always know exactly where they’ve come from. 

All our raw plant-based ingredients are 100% natural, vegan, chemical- and cruelty-free. There are no palm oils, phthalates, sulfates, silicone, parabens or animal by-products. 


 

OUR PACKAGING

At every step of the production process, we use recyclable materials and sustainable transport methods. We designed our packaging to a simple brief: to be minimal, efficient and kind to the planet. Every product and package you order from YOKU is recyclable and reusable. As part of ongoing efforts to reduce our environmental impact and footprint, we also pledge to offset our carbon through planting trees.  We will consistently do our best to leave no trace of our products or brand on the environment. 




 

SUSTAINABILITY 

We make personal care products that are designed to be planet friendly by reducing the amount of single use plastic - we hope this small step helps fight the climate crisis. 

Carbon emissions are now the reality for all businesses, ethically oriented or not, and this is no different for us. At YOKU our CO2 emissions are a result of our supply-chain, production, office space and the fulfilment of our products to our customers. Whilst aiming to help eliminate one crisis, we pledge that we will also achieve a net zero carbon footprint in our first year of trading and maintain this moving forward. We plan to do this by investing in strategic carbon offsetting and forest preservation projects.